How to do seo

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How to do (SEO)

SEO is a very vital form of digital marketing that you need to grasp the nitty-gritty on how to do SEO  for better outcomes. Digital marketing is vital in our daily lives and it is a concept that is very dynamic, especially with the ever-changing techniques and strategies in this digital era. Ever thought of why SEO is important and how to do it to achieve your goals in digital marketing? Well in this article we shall look at how to do SEO to help you rank your website organically.

What SEO is? SEO stands for search engine optimization. It is basically the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand.

SEO is as much about people as it is about search engines themselves. It is about understanding what people are searching for online, the answers they are seeking, the words they are using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer.

So why is SEO important to any kind of website?

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels.

Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line; increasing sales and generating more income.

While paid advertising, social media, and other online platforms can generate traffic to the websites, the majority of online traffic is driven by search engines. SEO has twenty times more traffic opportunities than the pay-per-click (PPC) on both mobile and desktop.

SEO is also one of the only online marketing techniques that, when done correctly, can continue to pay ‘dividends’ in terms of sustainable guaranteed organic traffic to your website over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can increase over time, whereas advertising needs continuous funding to send traffic to your site.

Optimizing your site will help deliver better information to search engines so that your content.  In summary, SEO is the foundation of a holistic marketing ecosystem. When you understand what your website users want, you can then implement that knowledge across your campaigns (paid and organic), across your website, across your social media properties, and more.

Types of SEO

There are three types of search engine optimization that you need to learn how to perfectly work on.

On-page SEO: Content, Architecture, HTML

Off-page SEO: Reputation, Links, User

Local SEO: improving local search.

On-page SEO

This is one of the most important aspects of search engine optimization that you need to grasp. It starts with proper web design techniques and goes on to the act of optimizing different parts of your website that affect your search engine rankings. Where your website appears in search engine results pages is determined by a number of ranking factors including site accessibility, page speed, optimized content, keywords, title tags, etc.  On-page SEO refers to the factors you can control on your own website and can change.

On-page search engine optimization is influenced by:

Content: Content is the King! You can do all of the optimizations around keywords, descriptions, and internal linking you want, but if the on-page content sucks, no one is going to visit your site. The right content is going to make visitors throng on your website, read traffic, and spent a lot of time (read reduced bounce rate) hence increasing your rankings.

Keywords: Think of your audience and the keywords they’re searching for; then create and optimize your website content around those keywords.

Title Tags: These refer to the title of a web page or the main heading you see in the SERP and are one of the most important on-page SEO factors after your actual on-page content. Keep this title to 65 characters or less (choose your words wisely!)

Meta Description: this is a short description that appears below the URL on a search engine results page and below a headline in a social post. It describes the content on that page but, more importantly, it’s written to help your web page stand out in the list of SERP results.

Alt-Text: refers to the word or phrase that can be attributed to a picture file to help ensure it gets indexed and so searches engines understand what it is since they can’t see images (they only see text).

Off-page search engine optimization.

Off-page SEO refers to the page ranking factors that occur off your website, such as backlinks from another site. Knowing how to execute off-page SEO will take you a long way since the off-page factors act as ‘guarantors’ when google is ranking your website. It also includes your promotion methods, taking into account the amount of exposure something gets on social media and backlinks from other websites.

Off-page SEO factors.

Backlinks: The number and quality of backlinks you have to your site is undoubtedly the biggest factor of off-page SEO. The more sites linking to your content, the more domain authority Google grants your site, boosting your ranking. This has led marketers to try questionable paid link-building tactics, but there are several organic approaches you can take that produce effective results, such as:

  • Guest blogging
  • Being featured in industry trade publications
  • Seeking out contacts in the industry who’d be happy to share your content
  • Guesting on a podcast
  • Participating in an industry community such as a forum
  • Hosting events (in person or virtual).
  • Help a reporter out.
  • Press Releases

The backlink anchor text is very important too so you should know how and where to place them during optimization. That is why most companies have no trouble ranking for their brand name. Most anchor text will contain their name. When you want to rank for a specific keyword you really want that anchor text to contain the keyword.

Domain Authority: Measured on a scale from 1-100, your domain authority is a number given to you by search engines to determine the strength of your website. Websites with a higher domain authority receive preference in the search results, while websites with a lower domain authority are more likely to rank near the bottom. Backlinks from high-domain authority sites are more likely to help you rank higher. During your link-building process, target sites such as institutions or government sites. These will help you raise your domain authority hence rankings.

Social Promotion: While page ranking isn’t tied directly to the interactions on a social media post, social posts that generate a lot of clicks will certainly help boost traffic to the site and generate a ton of link shares.

Local SEO

Online reviews on sites like Google My Business, Yelp, and other review sites help boost local SEO because they revolve around your physical location. For instance, looking for IT services in your area brings up local listings. There’s no point in showing you an IT management company if they don’t service your area. Also consider NAP (Name, Address, and Phone) citations.

PPC (Google, Twitter, Facebook, LinkedIn)

I am sure you’re thinking, “This is supposed to be about SEO!” Well, SEO is part of a good pay-per-click (PPC) campaign and vice versa. When your site is still getting off the ground, you need to get visitors, and PPC can help with that. If you have good content that you’re promoting with PPC, it generates more traffic to your site, resulting in more backlinks to your site and other forms of ranking factors.

In conclusion, to achieve your search engine optimization goals, you need to put into consideration all factors about SEO. on-page and off-page SEO work together to improve search engine rankings. By working on what you can control today — producing quality content that’s supported by high-quality on-page SEO — you’ll be well on your way to earning backlinks, improving your domain authority, and controlling your off-page SEO. Therefore SEO is an integral tool in digital marketing because of the number of audiences reached and the traffic it creates on a website.